Senator paul rand biography and logos

It was around this time that he decided to camouflage the overtly Jewish identity conveyed by his name, Peretz Rosenbaum, shortening his forename to 'Paul' and taking 'Rand' from an uncle to form a Madison Avenue -friendly surname. Morris Wyszogrod, a friend and associate of Rand, noted that "he figured that 'Paul Rand,' four letters here, four letters there, would create a nice symbol.

So he became Paul Rand.

Senator paul rand biography and logos: PAUL, Rand, (son of Ronald Ernest

Behrens notes the importance of this new title: "Rand's new persona, which served as the brand name for his many accomplishments, was the first corporate identity he created, and it may also eventually prove to be the most enduring. In his early twenties, he was producing work that began to garner international acclaim, notably his designs on the covers of Direction magazine, which Rand produced for no fee in exchange for full artistic freedom.

Among these young Americans, it seems to be that Paul Rand is one of the best and most capable He is a painter, lecturer, industrial designer, [and] advertising artist who draws his knowledge and creativeness from the resources of this country. He is an idealist and a realist, using the language of the poet and business man. He thinks in terms of need and function.

He is able to analyze his problems but his fantasy is boundless.

Senator paul rand biography and logos: Rand Paul, American politician who was

Although Rand was most famous for the corporate logos he created in the s and s, his early work in page design was the initial source of his reputation. InRand was given the job of setting the page layout for an Apparel Arts now GQ magazine anniversary issue. Initially, Rand refused this offer, claiming that he was not yet at the level the job required, but a year later he decided to go ahead with it, taking over responsibility for Esquire's fashion pages at the young age of twenty-three.

The cover art for Direction magazine proved to be an important step in the development of the "Paul Rand look" that was not as yet fully developed. Rand's most widely known contributions to design are his corporate identitiesmany of which are still in use. According to graphic designer Louis Danziger:. He almost singlehandedly convinced business that design was an effective tool.

He more than anyone else made the profession reputable. We went from being commercial artists to being graphic designers largely on his merits. Rand's defining corporate identity was his IBM logo inwhich as Mark Favermann notes "was not just an identity but a basic design philosophy which permeated corporate consciousness and public awareness.

The striped logo was created in The stripes were introduced as a half-toning technique to make the IBM mark slightly less heavy and more dynamic. Two variations of the "striped" logo were designed; one with eight stripes, one with thirteen stripes. The bolder mark with eight stripes was intended as the company's default logo, while the more delicate thirteen stripe version was used for situations where a more refined look was required, such as IBM executive stationery and business cards.

Senator paul rand biography and logos: Paul Rand was an

Rand also designed packaging, marketing materials and assorted communications for IBM from the late s until the late s, including the well known Eye-Bee-M poster. Inwhen Paul Rand decided that for him Madison Avenue was no longer a two-way street and he resigned from the Weintraub agency, he was cited as one of the ten best art directors by the Museum of Modern Art.

By the time that Paul started working out of his Weston studio he was well known as a designer of trademarks. He had completed designs for several companies including Esquire, Coronet Brandy, and Robeson Cutlery. Bythe fates that continued to play a fortuitous role in channeling the Rand talent toward critical areas of design began to set the stage for his third major design career — corporate identity.

Senator paul rand biography and logos: Dr. Rand Paul is one

Thomas J. Watson, Jr. The rest is design history. He drew heavily on the visual language of contemporary European art movements, such as cubism, constructivism, and Bauhaus, and frequently incorporated collages and montages in his work. He found inspiration in contemporary European design magazines, such as the German-language Gebrauchsgraphik.

In the use of type in graphic design, Rand was at the forefront of a new style marked by straightforward, honest, provocative type design and selection. Mainstream type design at the time relied heavily on typography gimmicks, such as bullet points, arrows, dingbats, ornate initials, and superficial ornamentation, to dress up ads and graphic design.

Rand preferred tight, concise type. In the early s Rand designed a series of covers for Directionan arts and culture magazine. One cover in particular became a classic. In William H. Weintraub, a partner at Esquire-Coronet, started an advertising agency, William H. Weintraub Advertising, and Rand became its art director. To keep his superstar on his staff, Weintraub agreed to let Rand work three days a week, and Rand spent two days a week freelancing, illustrating books, and designing book covers for Knopf and other publishing houses.

They had one daughter before divorcing in Rand set out on his own as a freelance designer in In this fruitful period he created his most enduring and memorable graphic designs. The logo remained in use into the twenty-first century. During his freelance years Rand designed posters, book covers, magazine covers and layouts, and numerous corporate communications.

In addition to designing, Rand held several teaching posts at art schools. He became professor emeritus at Yale in Rand died of cancer. He is buried in an Orthodox Jewish cemetery in Norwalk, Connecticut. Early Career [ change change source ]. Other websites [ change change source ]. Categories : births deaths American designers. Hidden category: Webarchive template wayback links.

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